![]() The first jelly bean appeared in America in the mid-1800s when the penny candy craze prompted candy makers to begin experimenting with sugar candies. Today, the descendants of Gustav Goelitz, the fourth, fifth and now the sixth generations of the candy family, are carrying on the tradition of making premium candy. These candies carried two more generations of the family through the Great Depression and two world wars. The best known candy of this type is Candy Corn, a sweet the family began making around 1900. Then the second generation of the family jumped on the bandwagon of confectionery manufacturing by creating a new type of candy called “buttercreams.“ While most of America knew hard-boiled candies, the new style sweet was soft, rich and smooth. His brother, Albert, joined him in the business and was sent out in a horse drawn wagon to sell their sweets to nearby communities. And set the family on its candy making course for generations to follow. In 1869, just two years after arriving in America, Gustav Goelitz bought an ice cream and candy store in Belleville, Ill. The sweet beginnings of Jelly Belly Candy Company are traced back to a German family named Goelitz. The acceptance of the OU mark is strong, and we expect to see new opportunities to build our international distribution with the presence of this mark,” saidnSharon Duncan, vice president, sales, International Division at Jelly Belly. “There is robust international appeal for kosher foods. Many consumers choose kosher for religious requirements, while others choose kosher for the higher qualitative or for a variety of dietary reasons such as allergies, dairy free and vegetarian concerns. ![]() The market for kosher certified products outside the U.S. The company is also rapidly expanding distribution, especially in the international arena. Eliyahu Safran, OU Kosher’s Vice President of Communications & Marketing and Senior Rabbinic Coordinator. ![]() “The commitment by Jelly Belly Candy Company to the OU’s highest standards has been evident throughout the certification process, involving cooperation and involvement of all key company officials,” said Rabbi Dr. Working together with the Orthodox Union to certify the two manufacturing facilities has been a cooperative effort,” said Michael Bianco, vice president of manufacturing. “We produce such a large variety of confections and use so many different ingredients that seeing the process through to certification is a significant undertaking. The company’s gourmet Jelly Belly jelly beans are expected to receive the OU certification later this summer, as will the broad range of quality confections that includes chocolates, licorice, mellocremes, sour candies and confections for the seasons. “Our company had used another kosher certification for two decades for Jelly Belly jelly beans, but in the consolidation of manufacturing for the Sunkist licensed confections, it seemed to be the ideal opportunity to seek OU certification for Jelly Belly beans as well,” Mr. It was a good match for our company - many people are surprised to learn we make more than one hundred confections in additional to Jelly Belly jelly beans, our flagship brand,” said Robert Simpson, President, Jelly Belly Candy Company. “When we made the acquisition we felt the OU certification was important to maintain for these really terrific Sunkist licensed candies. The Jelly Belly Candy Company, which sets the standard in quality candy making with its gourmet jelly beans, recently acquired Ben Myerson Candy Company of Los Angeles, and with it, the opportunity to make Sunkist®Fruit Gems, Sunkist®Fruit Slices and other Sunkist branded confectionery delights, all of which carried the Orthodox Union’s kosher certification prior to the acquisition. Jelly Belly jelly beans are one of those confections that enjoy worldwide brand name recognition and loyal consumer following. In the confectionery world, a few names stand out in the minds of consumers.
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